Farmer’s Markets Innovations Make Healthy Food an Easy Option

By Leah Zerbe, Rodale News

June 1, 2011

Growers of heirloom vegetables and classic edibles are using innovative new ideas to make farmer’s markets better for shoppers seeking sustainably grown, in-season food.

There’s often a throwback feel to farmer’s markets, where you can seek out the same heirloom vegetable varieties your great-grandmother adored. Old-school, heritage-breed chicken eggs? Yep, a true farmer’s market probably offers them. And while the farmer’s market is a place where you can escape the creepy elevator music and pre-fabricated food of the modern day grocery store, vendors and market managers certainly haven’t left innovation in the past. Today, farmer’s markets continue to cultivate tradition while tapping technology and offering new products to make shoppers’ lives easier.